Director - Digital Products - Postmedia Network - Toronto

Job description
Postmedia is seeking an experienced digital media professional to guide their network of digital products through their next phase of growth. The position reports to the VP Digital Businesses and is based in Toronto.

The Director, Digital Products will manage a diverse portfolio of products which include facets that are either standalone businesses or embedded across all digital platforms. He or she is responsible for rolling up their sleeves and using data driven decision making to develop the overarching strategy for the products within this portfolio and manage the day to day operations. Additionally, the Director will be a key contributor in evaluating new business opportunities and identifying and implementing successful strategies to grow audience and revenue across the Postmedia Network of digital properties. Deep understanding of Digital Advertising including Native Advertising, Online Video, Content Syndication and Display Advertising is a must for this role.


The ideal candidate will have a proven track-record of managing digital media products through all facets of the product lifecycle and be able to identify opportunities to increase revenue. The incumbent will have deep analytical skills in order to identify and grow audience and revenue for the organization. Experience developing business cases and business requirements to deliver successful products that align with organizational objectives and meet market demands are an essential requirement. He or she will be detail-oriented, organized, efficient and excel at communicating with cross-functional teams throughout all levels of the organization. The Director will cultivate strong working relationships with internal and external groups, including content, sales, marketing and technical teams, as well as with vendors, to drive collaboration and to ensure deliverables are launched on time and to specification and budget.

Vision, business acumen, leadership, interpersonal skills and a record of achieving results are mandatory. A passion for technology, marketing and media is essential.

Specific Responsibilities:
Work with the team of Product Managers to ensure products are delivering or exceeding audience and revenue targets.
Use your exceptional business acumen to evaluate potential partnerships to drive operational objectives.
Develop opportunity assessments, benchmarks and business cases to be presented to the product steering committee and champion initiatives from concept to implementation.
Build and maintain successful relationships with stakeholders, external customers, and key vendors.
Management of day to day business and product operations.
Develop the product roadmap in collaboration with the VP of Digital Businesses and other key stakeholders and manage its execution.
Drive the product development process with key stakeholders ensuring successful implementation of well-received product features.
Identification, measurement, and management of key performance indicators.
Lead the sourcing of analytics to gain key business insights, develop strategic plans, and report on progress to senior management team.
Participate in overall strategic planning and continually innovate to ensure that the products are relevant, valuable leaders in their categories.
Remain abreast of the competitive landscape and digital media trends.
Own the relationship with sales – be the product champion and provide them with the products, pricing models and materials to be successful.
Other duties as assigned.

Desired Skills and Experience
Qualifications:
Deep knowledge of leading digital media revenue generating strategies including, Native Advertising, Online Video and Online Display Advertising.
6+ years experience in digital product management.
Media industry experience is strongly desired or e-commerce, software development and technology roles.
Proven experience building strong online brands and experiences with a fluency in digital trends, fundamental web technologies and user experience – solid understanding of HTML/JS/CSS preferred.
Strong analytics and content experimentation methodologies – we manage the business by numbers and KPIS, must have a solid understanding of Omniture, comScore, Google Analytics or equivalent.
A track record in audience development – building traffic through SEO and a mix of digital strategies.
Strong time management and project management skills, above average ability to multi-task proactively and prioritize in response to issues as they arise.
Ability to think creatively and strategically about customer, market and business issues; innovative and adept at problem solving.
Excellent communication, both orally and in writing with outstanding presentation skills – pivotal to this role is an ability to build relationships with cross-functional teams and with all levels of the organization.
Positive customer service experience, including negotiation skills – must have a passion for customers and an unflinching desire to always do what’s right for them.

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